Smartfinance: launched in Q2 2009 in Vietnam and is a price comparison service specialising in financial services. The website enables consumers to compare prices on a range of products, with a particular focus on loans and mortgages.

Smartfinance is the market leader in the price comparison space within the financial services sector. It was the first company to launch into this space and has relationships with more banks and insurers than any other player (50+ currently). Day to day, the team is led by Vietnamese nationals who collectively provide a deep understanding of local online market as well as wide reaching commercial experience, with particular knowledge of retail banking.


In 2011, Gale Creek became the largest single shareholder in Ginet Vietnam Limited, one of the leading independent insurance agents in the country. Through its shareholding in Ginet, Gale Creek has been able to extend its presence in the financial services market and provide a logical complement to the Smartfinance proposition.

In Q4 2012, Ginet launched the first end to end (comparison to online purchase) insurance portal, covering all the major non Life products (Travel, Health, Motor, Contents). In addition to the transactional site, Ginet also owns and operates the leading information portal for the insurance industry and is now operating training courses for many of the leading insurance companies in Vietnam.

Smart Finance Hanoi Ginet Team